Thank my pal Jesse over at Maxim—he of related Michael Jackson video stories—for this EPIC commercial, which is rife with social commentary despite seeming like an x-treme ad for a clown-bike fad. The blatant theft inclusion of the backbeat from Nine Inch Nail’s Head Like A Hole seems to say “we’d rather die, than give you control…of how we get around without a driver’s license.”  I also picked up on:

-A cop in blackface symbolizing the days before blacks were allowed to own Max Skate Bikes 

-A cop diving face first through a plate glass window, signifying the end of the Pepsi Generation and the beginning of the Big Wheel in Back, Little Wheel in Front Biker-Nation.

Shown: Cop through plate glass window in ’89, Same cop today on lecture tour about dangers of giving chase on a skateboard when faced with Max Skate Bike revolution

-Michael Jackson escaping paparazzi on a Max Skate Bike in “Bad” attire, symbolizing his shift to the album “Dangerous,” because Dayglo Unicycles are goddamned dangerous and it’s a good chance they were taken off the market because I sure as hell have never heard of them before this commercial. And this is coming from a guy who was X-Treme as shit back in the day. I wore my neon green bike hat front to back, motherfalcons.

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